My technology product marketing work is a natural extension of my time in journalism, where I would become an expert in complex and nuanced topics and distill them into interesting and impactful videos, blogs, and more.

At Cineverse this means communicating the value of a B2B SaaS product that enables content owners to launch entire streaming networks in a matter of weeks (not months), or promoting a next-generation AI-search and discovery tool that helps audiences figure out what they want to watch and where they can watch it.

And at Salesforce that meant… explaining what on earth Salesforce does.