A values-first product launch delivers a slate of industry awards

Written By Max Newfield

Campaign: The Ecopreneurs

Role: Writer + Content Strategist

Challenge: Bring streaming service Salesforce+ to market to create a new top of funnel touchpoint for the world’s leading CRM.

Strategy: Produce a documentary series that demonstrates Salesforce’s company values and commitment to a Net Zero world, while encouraging regular engagement with the Salesforce ecosystem.

  • In 2021, Salesforce launched a streaming service—Salesforce+—to live stream events, educate customers about Salesforce products, and entertain core audiences with timely and informative content.

  • The Ecopreneurs was produced in partnership with Fortune Brand Studio to demonstrate Salesforce’s commitment to brand values of innovation, customer success and climate action—and to encourage viewers to return to the Salesforce ecosystem every week.

  • Documentary shorts highlighted Salesforce customers doing ground breaking work to address climate change on a global scale. Any mention of Salesforce’s involvement was kept to a solitary line late in the episode to keep the episodes focused on climate education.

    • Content hubs hosted on Fortune Brand Studio’s site further educated audiences about each individual company.

Results:

  • Led Salesforce+ in monthly views and % of video viewed throughout all of 2021.

  • Far exceeded company benchmarks in view rate, total watch time and average watch time.

  • The two episodes released on YouTube combined for 5M views.

  • SeaTrees’ income grew 80% after being featured on the show.

  • Acción Andina founder Tino Aucca named United Nations Champion of the Earth in part due to awarness from being featured on The Ecopreneurs.

    • Acción Andina later won the 2023 Earth Shot prize.

Awards:

Earned Media & Case Studies:

Max Newfield
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