A new seo strategy leads to a 7000% increase in traffic
Campaign: Bloody Disgusting Growth
Role: Director, Go-to-Market Strategy
Challenge: Improve Bloody Disgusting’s organic search
Strategy: Compare Bloody Disgusting user behavior to broader trends in entertainment search traffic.
I launched a series of user surveys to understand how the Bloody Disgusting audience interacts with our content across channels, how they arrive at those channels, and what entertainment content they use and enjoy.
I discovered users stream content at a rate significantly higher than general audiences but they often have to conduct weekly or daily searches to find the titles they want.
Our editorial team launched a series of weekly, monthly, and special occasion articles to educate readers about titles available on the top 6 streaming platforms as well as Bloody Disgusting’s handpicked horror titles.
Articles were formatted with questions in <h2> headings to promote citations in generative search engine responses.
Results:
A 7000% increase in referral traffic from searches related to streaming horror movies.
Bloody Disgusting entered top-2.5 on Google for popular searches like “stream horror movies,” “where to stream horror movies,” and “horror streaming right now.”
Sustained six-month traffic growth due in part to organic discovery in search.
Examples: